Live Life Loco

Sweet heat, smoky chile flavor, and juicy meatballs come together in these bold Gilly Loco™ Salsa Roja Meatball Tacos loaded with authentic New Mexico flavor.

Thin, crispy, and inspired by bold Southwest flavor, Gilly Loco Seed Oil Free Tortilla Chips bring the perfect crunch to unforgettable New Mexico nights.

Give the gift of bold New Mexico flavor! Salsa Claus delivers Gilly Loco’s coconut-oil chips and Hatch chile salsas—perfect last-minute holiday gifts that ship beautifully.

It’s Hatch Chile Season in New Mexico—when the air fills with the smoky scent of roasting chiles and hearts fill with pride. Dive into the story behind the world-famous Hatch chile, why it’s so special, and how Gilly Loco keeps this New Mexico tradition  [...]

Around here, red chile is the gravy. Discover why New Mexico families top turkey, mashed potatoes, stuffing, and more with bold Hatch red chile instead of traditional gravy.

International Balloon Fiesta, one of the largest and most celebrated hot air balloon events in the world. It’s a celebration that reflects everything New Mexico is known for: adventure, art, and community. [...]