🌶️ Hatch Chile Season: A New Mexico Love Story

If you know, you know. The moment that unmistakable aroma hits the air—roasting Hatch chiles drifting through parking lots, farmers’ markets, and roadside stands—you know it’s that magical time again: Hatch Chile Season in New Mexico.

It’s more than a harvest. It’s a homecoming. A love story written in fire, flavor, and tradition—one that runs deep through every New Mexican kitchen (and through every jar of Gilly Loco salsa).

🏜️ Born in the Land of Enchantment

Let’s start where it all began—Hatch, New Mexico. This small village in southern New Mexico sits along the Rio Grande and just happens to grow the most famous green chile peppers in the world. The unique combination of rich volcanic soil, hot days, and cool desert nights gives Hatch chiles their signature taste—sweet, smoky, and slightly earthy with a kick that lingers just right.

Unlike any other chile, Hatch peppers aren’t just one variety—they’re a heritage. Generations of farmers have perfected their growing and roasting methods, creating an annual ritual that New Mexicans wait all year for.

🔥 The Smell That Says “It’s August”

When chile season hits (usually late August through early October), New Mexico transforms. Roasters pop up everywhere—spinning metal drums over open flames, blistering the skins, and releasing that mouthwatering scent that’s pure nostalgia.

Ask any local, and they’ll tell you:

“The smell of roasting chile is New Mexico’s state perfume.”

It’s tradition to stock up—buying sacks by the bushel, roasting, peeling, and freezing them for the year ahead. Because running out mid-winter? A rookie mistake.

🥄 From Hatch to Gilly Loco

At Gilly Loco, Hatch chiles aren’t just an ingredient—they’re part of our story.
We grew up with them on everything: enchiladas, breakfast burritos, and yes, chips and salsa.

Our Green Chile Salsa is a true homage to this New Mexico treasure—crafted with authentic Hatch chiles for that unmistakable flavor that balances warmth, smoke, and pure LOCO love.

No shortcuts. No fillers. Just real Hatch chiles, fire-roasted and blended with clean ingredients for a salsa that celebrates where we’re from.

💚 Why Hatch Chiles Are So Special

Aside from their bold flavor, Hatch chiles are nutritional powerhouses:

• 🥬 Rich in vitamins A & C – for immune and skin health

• 🌶️ Low in calories, high in flavor – perfect for clean eating

• 💪 Packed with antioxidants – that help fight inflammation

But beyond the science, it’s the emotion behind it all—the gathering of family, the smell of roasting, the memories made around chile season—that makes Hatch chiles part of New Mexico’s soul.

🌽 Gilly Loco’s Promise: Keep It Real. Keep It Local.

We’re proud to represent New Mexico flavor the way it’s meant to be—clean, bold, and full of heart. From our coconut oil–cooked tortilla chips to our Hatch chile salsas, everything we make is rooted in the land, the people, and the passion that make our state so special.

So this Hatch Chile Season, celebrate like a local:
🔥 Roast. Peel. Eat. Repeat.
And when you run out, grab a jar of Gilly Loco Hatch Green Chile Sauce—the taste of New Mexico, anytime, anywhere.

❤️ Because Hatch chile isn’t just food—it’s love, memory, and a little bit of LOCO magic.